FEED Projects’ mission is to create good products that help FEED the world. They do this through the sale of FEED bags, bears, t-shirts, and other accessories by building a set donation into the cost of each product. Thus the impact of each product, signified by a stenciled number, is understandable, tangible, and meaningful.
FEED Projects was started in 2006 when Lauren Bush designed a bag to benefit the United Nations World Food Program’s (WFP) School Feeding operations.
Inspired by the aesthetic of the bags of food distributed by WFP, Lauren created the FEED 1 bag, a reversible burlap and cotton bag stamped with “FEED the children of the world” and the number “1″ to signify that each bag feeds one child in school for one year.
At the UN, Lauren met then-WFP Communications Officer Ellen Gustafson and they hatched a plan to use FEED bags to FEED the world. In 2007, Lauren and Ellen founded FEED Projects, LLC and started selling FEED 1 bags in April of 2007. By the end of 2007, they raised donations for WFP to feed over 37,500 hungry children in school for one year. To date FEED Projects have provided more that 62,000,000 meals.