Beeline by Sweet Beginnings

Rory Wehrlie July 7, 2011
Beeline by Sweet Beginnings

Sweet Beginnings, LLC makes the family of beeline® products, an all natural line of raw honey and honey-infused body care products.  Their honey is known for its complex flavor, a result of the varied flora of our urban environment. And their beeline skin care products are of exceptional quality and are all unique in their use of the natural gift of honey as a moisturizer.

Each purchase of each beeline product helps people facing significant barriers to employment, particularly those with histories of criminal conviction. With your purchase you provide viable opportunities for individuals to establish a work history, learn productive work habits, and gain marketable skills. Your investment builds stepping stones toward employment, career advancement, and productive membership in society.

Sweet Beginnings offers full-time transitional jobs for formerly incarcerated individuals and others with significant barriers to employment in a green industry – the production and sales of all-natural skin care products featuring its own urban honey. Sweet Beginnings workers care for the bees and hives, harvest honey, make beeline products, package and ship products, track inventory, fill product orders, and sell at retail outlets and special events. These training and work experience modalities transfer to market positions in manufacturing, food service, distribution, warehousing, hospitality, customer service, and more. The recidivism rate for former Sweet Beginnings employees is below 4%, compared to the national average of 65% and the Illinois average of 55%.


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