Pink breast cancer awareness merchandise, gloves, cleats and game apparel will be worn by NFL players to support A Crucial Catch and the American Cancer Society. Throughout the month October, NFL games will feature players, coaches and referees wearing pink breast cancer awareness merchandise, on-field pink ribbon stencils, cleats, gloves special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefitting the American Cancer Society and team charities. “This is an issue that has directly touched the lives of so many in the NFL family,” notes the NFL’s website “and we are committed to helping make a difference in breast cancer prevention.”
Get it at the NFL Shop
“Ten years ago, our motto was ‘Shrink it and pink it,’” says Tracey Bleczinski, NFL consumer products vice president, to USA Today. “This year we have as many products, if not more, for women as for men.”
Everything else with the NFL is up these days. TV ratings keep going through the roof. The season’s opening day is becoming nearly as hyped as the playoffs. And passing yardage — which provides a lot of the viewing excitement for NFL pans — also is ballooning, highlighting the quarterbacks who also serve as the game’s biggest marketing icons.
So why not sell more stuff to women? After all, the NFL’s 79 million female fans make up 44% of its base, the league says. And the women’s licensed-goods business has grown by a factor of 21 in the last 10 years. via BrandChannel.com