Nike Unveils “Marty McFly” aka Nike MAG

Rory Wehrlie September 8, 2011
Nike Unveils “Marty McFly” aka Nike MAG

Nike confirmed the launch of the Nike Air MAG Thursday with an event featuring Back to the Future star Michael J. Fox.

1500 pairs of Air Mags will be auctioned on eBay, with all net proceeds going directly to the Michael J. Fox Foundation, which is aimed at finding a cure for Parkinson’s Disease.

The Air Mag is the first rechargeable footwear from Nike, which were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

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