Shop NFL Pink Merchandise. The NFL teamed up with the American Cancer Society during October to help raise awareness about breast cancer and the importance of breast cancer screening. Each year, the Society fights to get millions of women the cancer screenings they need, but we need your help to continue this lifesaving work. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel to raise awareness for the campaign, as well as on-field pink ribbon stencils and special K-balls and pink coins.
All apparel worn at games by players and coaches and special K-balls and pink coins will auctioned off at NFL Auction, with proceeds benefitting the American Cancer Society and team charities. Visit http://www.ShopNFL.com/pink