4sight Sunglasses was founded in an effort to assist the estimated 1.3 billion people worldwide that currently live without the glasses they need through its one for one sunglasses initiative. Founder Ben Midanek established the company after his travels to South America and East Africa revealed the overwhelming need for sufficient corrective eyewear.
4sight operates on the basic foundation of making a difference in the life of one person at a time. Their buy one give one sunglasses policy is a simple yet highly effective concept because it makes the experience much more personal and tangible for those who want to help but don’t know how. As their website states: “You can’t help everyone. But you can change one person’s life right now.”
Visitors to the site can choose from a selection of chic shades in a variety of colors and styles, all at an affordable price and for every pair of sunglasses purchased, 4sight gives a new pair of corrective glasses to a person in need. Those compelled to get even more involved in the 4sight one for one movement can join the company’s Facebook group through which they can help shape 4sight’s mission, its messages and its products and assist in increasing public awareness. The company also offers the option for organizations to participate by selling 4sight Sunglasses as part of fundraising initiatives.
In addition to 4sight’s one for one sunglasses strategy, the company also partners with other non-profit organizations, including Unite for Sight and Feed the Children, to build connections and work toward the shared goal of making a difference in the lives of others around the world. What a great one for one sunglasses company!