Warby Parker – Eyewear with a Purpose

Rory Wehrlie October 19, 2011
Warby Parker – Eyewear with a Purpose

Warby Parker was founded with the objective to create boutique-quality, classically crafted eyewear at an affordable price.  Its four founders wanted to provide a stylish alternative to the overpriced and boring eyewear available today.  More importantly, they were concerned about the fact that 15% of the world’s population is unable to effectively learn or work because they can’t see clearly and wanted to make a difference.  That’s why they introduced their “Buy a Pair Give a Pair Glasses” concept.  Through this one for one eyewear initiative, the company is helping people to share the gift of vision with those in need.

Web visitors of this socially responsible company can shop an extensive collection of styles for men and women and have the option to purchase both prescription optical frames and non-prescription sunglasses as part of the one for one eyeglasses program.  The prices are affordable and provide consumers the opportunity to purchase quality, stylish glasses while also helping those in need of adequate corrective eyewear.

As a socially responsible brand, Warby Parker works with experienced non-profit partners, such as VisionSpring, to deliver one pair of glasses to someone in need for every pair that they sell.  The buy one give one glasses process is simple.  A customer purchases a pair of glasses from Warby Parker.  They in turn provide glasses and funding to their non-profit partners, whose focus is not only supplying eyewear and vision care, but also in using glasses to create jobs and foster economic development.  They also believe that fashion matters as much in the developing world as much as it does in New York or Los Angeles.  As such, they provide one for one glasses that people actually want to wear, helping to maintain the dignity of their beneficiaries.

Through this and other such philanthropic initiatives, Warby Parker continues to strive toward their goal of building a company that does good in the world.

 

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