Stories to Tell T-shirt

Rory Wehrlie August 27, 2012

Stories to Tell T-shirt by 26 Letters

Product Description: The “Stories to Tell” t-shirt features the 26 Letters logo on the front and the quote “To be a person is to have a story to tell” on the back. Sales from the shirt benefit nonprofits in the local community of Nashville, Tennessee. Printed on grey, tri-blend American Apparel shirts. Shirts are unisex. Design by Leslie Haines (www.lesliehaines.com).

The Good: 26 Letters creates unique products that serve as a platform for a person’s story to be told while raising funds for nonprofits representing various causes. They partner with a nonprofit organization, get to know someone impacted by that organization, learn his or her story, and then create a product – shirt, necklace, bracelet, bag etc. – inspired by that story. 26 Letters gives 60% of the profits from the sale back to the nonprofit while raising awareness of the cause and creating dignity and humanity through story

telling. Because this product contains 26 Letters’ branding and represents their mission, they are donating 60% of the profits to local Nashville nonprofits as a way to give back to theircommunity. Future products will benefit specific organizations and tell a specific person’s story.

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