Breast Cancer Awareness Month & the Brands that Care

Rory Wehrlie October 23, 2012


SWM Social Breast Cancer Awareness Month

October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease and help raise the funds necessary to keep researching and working toward a cure. While most people know about breast cancer, many fail to take the steps necessary to detect the disease in its early stages, which include self-exams and regular mammograms. Organizations such as the American Cancer Society, the Breast Cancer Research Foundation,and the National Breast Cancer Awareness Foundation are working hard every single day to put an end to this devastating disease, but they can’t do it alone.

Each year, retailers and other businesses from around the world join in this righteous fight and show their support for the cause by offering specially designed breast cancer awareness products. These products include everything from clothing, accessories and jewelry to sporting goods and even intimate apparel – all marketed with the purpose of raising awareness and helping to support the research and prevention efforts of a number of breast cancer charities.

This year, the main brands showing their support for breast cancer awareness include the NFL, Susan G. Komen, Ford, ONEHOPE wine, Aerie from American Eagle, PUMA, adidas, Fight Like a Girl and Nike. Some of the companies donate a portion of their sale proceeds, others pledge their entire profits, but each of them plays an important role in the fight against breast cancer.

Few people have not been touched in some way by breast cancer, and it’s something that continues to plague women around the world. The good news is that since 1990, death rates from breast cancer have been decreasing as a direct result of treatment advances, earlier detection through screening, and increased awareness. Each of these companies and products plays a critical role in continuing this research, advancements and early detection because they are helping to raise the much needed funds and awareness of this important cause. Please consider joining them in this worthy fight so that we may one day see a cure.

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