Warriors in Pink Breast Cancer Awareness Month 2012

Rory Wehrlie October 1, 2012

Warriors in Pink Breast Cancer Awareness Month

Ford Motor Company has been active in the fight against breast cancer since 1993. In 2006 Ford intensified its efforts by introducing Warriors in Pink and the Ford Warriors in Pink line of wear and gear. 100% of the net proceeds from all wear and gear sales is dedicated to the cause with donations going to charities that offer a wide-range of support.

Ford Warriors in Pink also uses an unusually broad outreach from sponsorship of Komen Race for the Cure™ to inclusion in popular TV shows and magazines to endorsements by celebrities.The goal is to keep the topic of breast cancer part of everyday conversation and encourage women and men to engage in self-exams. Greater awareness can lead to earlier diagnosis, which in turn, could save lives. Ford is committed to the cause and has dedicated more than $115 million to the cause.

We hope that you will join us – whether your are a survivor, co-survivor or simply someone who cares. Wear the gear, show your support and spread the word. Welcome Warriors!

Learn More: Website

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