In June 2011 TOMS launched a new eyewear line. Now with every pair of glasses you purchase, TOMS will help give sight to someone in need. TOMS founder Blake Mycoskie is certainly no stranger to giving. Since 2006, the company has been devoted to helping the global community by providing much needed footwear to children in need. A few years ago, upon seeing the impact his efforts had, Mycoskie began considering the addition of one for one eyewear as well.
The TOMS Eyewear website offers a wide selection of stylish sunglasses for both men and women and provides innovative online shopping features such as a “virtual try-on” option that allows users to upload a photo of themselves and “try on” different styles to find the look that best suits them.
Unlike other companies that offer similar giving programs, TOMS one for one eyewear initiative means more than just giving glasses. With the assistance of their Sight Giving Partner, the Seva Foundation, whose programs and partners have helped nearly 3 million people in resource-poor communities around the world to see again, a purchase from TOMS helps to ensure that those in need receive the appropriate eye care that they require. Care is provided in one of three ways: medical care, prescription glasses or sight-saving surgery. Their ultimate goal is to help to give sight to people in need all around the world in whatever way possible.